A structured, yet loosely defined brainstorming session with experts from industry, such as our industrial designers, engineers, molders, and client are all present for this exciting ideation kick-off. Innovative and often unconventional, any idea is encouraged in an environment conducive for people to articulate original or unorthodox suggestions(in effect how we facilitate and actualize what may seem difficult if not impossible). In one hour we will generate more than 200 ideas for further refinement.