Determining consumer needs takes careful observation and analysis.
Locating a neglected market can make all the difference with
how a product sells. One way to accomplish this is by looking
at existing products on the market, and determining your primary
user group. This type of research can enable us to differentiate
our clients product from the competitor or define a sub market.
Often the ability to borrow elements or ideas from completely
unrelated products can prove extremely useful. Much of this
research can be conducted over the internet however direct communication
with experts and retailers can be more vital for information